One of the most important things to do before a session is to define the problem. The problem must be clear, not too big, and captured in a definite question such as “What service for mobile phones is not available now, but needed?“. If the problem is too big, the chairman should divide it into smaller components, each with its own question. Some problems are multi-dimensional and non-quantified, for example “What are the aspects involved in being a successful entrepreneur”. Finding solutions for this kind of problem can be done with morphological analysis.^^
Brainstorming is a group creativity technique that was designed to generate a large number of ideas for the solution of a problem. The method originated in a 1953 book called Applied Imagination by Alex Faickney Osborn, an advertising executive. Osborn proposed that groups could double their creative output by using the method of brainstorming.